Advertising policy

Evidence and advertising cannot share a page without a clear line between them. This is the line.

Editorial independence

Commercial support of any kind is disclosed on the page it touches, in the first paragraph, before the reader reaches a claim.

Sponsored content

Sponsored material is set apart by label and layout and is never framed as a research read or an explainer.

Advertising

No sponsor reviews an independent piece before publication or influences which sources we weigh. A brand's own trial data is reported as the brand's data, with that caveat in the sentence.

Disclosure

Advertising, sponsorship, paid placement, affiliate linking, prices, and store activity are inactive. Editorial articles do not render commerce links unless a later owner-approved operating change updates this boundary.